Privacy
Policy.

1. Who we are

The website is operated by:

Election Data Guy (EDG)

Website: electiondataguy.com

Email: harry@electiondataguy.com

Data controller: Harry Scarce

2. What information we collect

The information we collect depends on how you use the website.

Information you provide to us

You may provide personal information when you:

• subscribe to our mailing list;
• contact us;
• submit an enquiry or feedback;
• sign up for an account or paid service, where applicable;
• make a donation or purchase, where applicable;
• participate in surveys, competitions or other website activities; or
• otherwise communicate with EDG.

This may include:

• your name;
• email address;
• contact details;
• account information;
• transaction or subscription information;
• communications you send to us; and
• preferences you provide to us.

We do not ask you to provide sensitive personal information unless it is genuinely necessary for a specific service.

Information collected automatically

When you visit our website, certain technical information may be collected automatically.

• IP address;
• browser type and version;
• device type;
• operating system;
• approximate geographic location;
• referring website;
• pages visited;
• links clicked;
• date and time of visits;
• approximate session duration;
• website performance information; and
• information about how you interact with the website.

Some of this information may constitute personal data under applicable data protection law.

3. Election and publicly available data

EDG publishes and analyses election-related information from publicly available sources.

• early voting figures;
• mail and absentee voting figures;
• in-person early voting figures;
• publicly reported election statistics;
• state and county-level election information;
• historical election results;
• publicly available demographic or electoral information; and
• information published by government agencies, election authorities and other public sources.

EDG’s election datasets are intended to describe voting activity and election information.

Where EDG obtains information from publicly available sources, we may process and republish information that is already publicly accessible where we have a lawful basis to do so.

We do not use publicly available election information to create individual voter profiles for advertising or marketing purposes.

4. How we use personal information

We may use personal information to:

• operate and maintain the website;
• provide requested services;
• respond to enquiries;
• manage mailing-list subscriptions;
• send newsletters or updates where you have subscribed;
• administer accounts or subscriptions;
• process payments through relevant payment providers;
• provide customer support;
• understand how visitors use the website;
• improve website performance and functionality;
• maintain website security;
• detect and prevent fraud, abuse or malicious activity;
• comply with legal and regulatory obligations;
• maintain appropriate business records; and
• communicate important service or policy changes.

We will not use your personal information for a new purpose that is incompatible with the purpose for which it was originally collected without considering the applicable legal requirements.

5. Lawful bases for processing

Where UK data protection law applies, we rely on one or more lawful bases for processing personal information.

Consent

We may rely on your consent where you have actively agreed to a particular use of your information.

For example, this may include subscribing to optional marketing communications or consenting to non-essential cookies.

Contract

We may process information where this is necessary to enter into or perform a contract with you.

Legal obligation

We may process information where necessary to comply with a legal or regulatory obligation.

Legitimate interests

We may process information where this is necessary for our legitimate interests, provided that those interests are not overridden by your rights and interests.

Our legitimate interests may include:

• operating and improving the EDG website;
• maintaining website security;
• preventing misuse;
• understanding website usage;
• communicating with users who contact us;
• maintaining appropriate business records; and
• developing and improving our services.

Where we rely on legitimate interests, we consider whether the processing is necessary and whether your interests and fundamental rights require greater protection.

6. Email and newsletter communications

If you voluntarily subscribe to an EDG mailing list, we may use your email address to send:

• EDG updates;
• election-data updates;
• website announcements;
• newsletters;
• information about EDG products or services; and
• other communications covered by your consent.

You can unsubscribe from marketing communications at any time by using the unsubscribe link contained in an email or by contacting:

harry@electiondataguy.com

Unsubscribing from marketing communications does not necessarily stop service-related communications that are necessary to administer an account, subscription or transaction.

7. Cookies and similar technologies

Our website may use cookies and similar technologies.

Cookies are small files or similar technologies that allow a website to recognise or store information on a user’s device.

We may use cookies for purposes including:

• essential website functionality;
• security;
• remembering preferences;
• analytics;
• understanding website usage;
• improving website performance;
• measuring advertising performance; and
• supporting embedded services.

Essential cookies

Some cookies may be strictly necessary for the website to function. These may be used without consent where applicable under relevant law.

Analytics cookies

Where analytics cookies or similar technologies are not strictly necessary, we will seek the appropriate consent before using them.

Advertising cookies

If EDG uses advertising services, advertising providers may use cookies or similar technologies to measure advertising activity or deliver advertising.

Managing cookies

You may manage cookies through our cookie-consent mechanism and through your browser settings.

Please note that disabling certain cookies may affect website functionality.

We will provide additional information about the specific cookies and similar technologies used on the website through our cookie controls where applicable.

8. Third-party services

EDG may use third-party providers to operate parts of the website and provide services.

Depending on the services currently in use, these may include providers for:

• website hosting;
• website analytics;
• email distribution;
• payment processing;
• subscriptions;
• advertising;
• embedded charts and visualisations;
• maps;
• security;
• cloud storage;
• website functionality; and
• social-media integrations.

Examples of third-party services may include Squarespace, Google, Google Sheets, Flourish, payment providers, email providers and advertising providers, where these services are actually used on the website.

Third-party providers may process information on our behalf or may independently process information under their own privacy policies.

We will not state that a particular third-party provider receives personal information unless that provider is actually used by EDG.

9. Google Sheets and election data

Some EDG election-data visualisations may use information published through Google Sheets or other data-hosting services.

The information displayed through these tools may consist primarily of election statistics rather than personal information.

Where a third-party service processes technical information when you access an embedded or linked resource, its own privacy policy may also apply.

10. Embedded content

Our website may contain embedded content such as:

• charts;
• maps;
• videos;
• social-media posts;
• interactive election graphics;
• data visualisations; and
• other third-party content.

Embedded content may behave in the same way as if you had visited the third-party website directly.

These services may collect information about your interaction with the embedded content and may use cookies or similar technologies.

Where applicable, the third party’s own privacy policy will govern its processing.

11. Social media

EDG may operate or link to social-media accounts, including X or other platforms.

If you interact with EDG through a social-media platform, the platform may collect and process information about you independently of EDG.

Your use of those platforms is governed by their own privacy policies and terms.

EDG does not control how social-media platforms process personal information.

12. Payment information

If EDG offers paid subscriptions, donations or other paid services, payments may be processed through a third-party payment provider.

Where possible, EDG does not directly store full payment-card details.

Payment providers may collect information such as:

• name;
• email address;
• billing information;
• transaction details;
• payment method information; and
• information necessary to prevent fraud.

The relevant payment provider’s privacy policy will apply to its processing.

13. Who we share information with

We may share personal information with trusted third parties where necessary to operate EDG.

• website hosting providers;
• email and newsletter providers;
• payment processors;
• analytics providers;
• security providers;
• IT and cloud-service providers;
• professional advisers;
• legal or regulatory authorities where required; and
• other service providers acting on our behalf.

We do not sell personal information to third parties.

We do not provide personal information to political parties, campaigns or candidates for the purpose of targeting individual users.

14. International transfers

Some service providers used by EDG may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is lawful and that appropriate safeguards are in place where required.

• an adequacy decision;
• appropriate contractual safeguards;
• standard contractual clauses or equivalent mechanisms; or
• another lawful transfer mechanism.

The precise safeguards applicable to a particular transfer may depend on the service provider involved.

15. How long we keep information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer retention period is required by law.

Retention periods may vary depending on the type of information.

• mailing-list information may be retained while you remain subscribed;
• account information may be retained while your account remains active;
• transaction information may be retained for as long as necessary to meet legal, accounting and tax requirements;
• correspondence may be retained for a reasonable period to manage enquiries and records; and
• technical and analytics information may be retained according to the relevant provider’s retention settings.

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

16. Your data protection rights

Depending on the circumstances and the applicable law, you may have rights including:

Right of access

You may request a copy of the personal information we hold about you.

Right to rectification

You may ask us to correct inaccurate or incomplete personal information.

Right to erasure

You may ask us to delete personal information in certain circumstances.

Right to restriction

You may ask us to restrict how we use your information in certain circumstances.

Right to object

You may have the right to object to certain processing, including processing based on legitimate interests.

Right to data portability

Where applicable, you may request personal information in a structured, commonly used and machine-readable format.

Right to withdraw consent

Where we rely on consent, you can withdraw that consent at any time.

Withdrawing consent does not affect processing that took place before consent was withdrawn.

Not all rights apply in every circumstance, and some rights are subject to legal conditions and exemptions.

17. How to exercise your rights

To exercise a data protection right, contact:

harry@electiondataguy.com

Please include enough information for us to identify you and understand your request.

We may need to request additional information to verify your identity before providing personal information or making certain changes.

We will normally respond to valid requests within the period required by applicable data protection law.

18. Children’s privacy

EDG is intended for a general audience and is not specifically directed at children.

We do not knowingly collect personal information from children for marketing purposes.

If you believe that a child has provided personal information to us unnecessarily, please contact:

harry@electiondataguy.com

19. Data security

We take reasonable technical and organisational measures to protect personal information against:

• unauthorised access;
• accidental loss;
• destruction;
• misuse;
• alteration; and
• unauthorised disclosure.

However, no internet transmission or storage system can be guaranteed to be completely secure.

20. Data breaches

If we become aware of a personal-data breach, we will assess the incident and take appropriate steps in accordance with applicable data protection law.

Where legally required, we will notify the relevant regulator and affected individuals.

21. Automated decision-making and profiling

EDG publishes statistical models and election forecasts.

These models relate to election data and do not make decisions about individual users.

EDG does not use automated decision-making to make legally or similarly significant decisions about visitors to the website.

The EDG election model should not be interpreted as making a decision about any individual.

22. Election forecasts and data

EDG provides election data, analysis, projections and statistical modelling for informational purposes.

Election forecasts and projections are estimates based on available information and modelling assumptions.

They are not guarantees of election outcomes.

Election information may change as additional official information becomes available.

EDG may update, correct or revise published information when new or corrected data becomes available.

23. Accuracy of data

We make reasonable efforts to present election information accurately and to identify relevant sources.

However:

• source data may contain errors;
• election authorities may revise figures;
• early-vote reporting may be incomplete;
• different jurisdictions may report information differently;
• data may be delayed;
• historical datasets may be updated; and
• EDG models may change as additional information becomes available.

EDG therefore does not guarantee that every figure, dataset, projection or model output will always be complete, current or error-free.

24. Links to other websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, security or content of websites that we do not operate.

We recommend reviewing the privacy policy of any third-party website you visit.

25. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Changes may be made to reflect:

• changes to our services;
• changes to the website;
• changes to third-party providers;
• changes to data-protection requirements;
• changes to cookies or analytics;
• changes to how we process information; or
• improvements to this notice.

The latest version will always be published on this page.

The “Last updated” date at the top of this policy will be changed when material amendments are made.

26. Complaints

If you have concerns about how EDG handles your personal information, please contact us first:

harry@electiondataguy.com

27. Contact

For questions about this Privacy Policy or the way EDG handles personal information, contact:

28. Version information

Important note

This Privacy Policy is intended to provide general information about how EDG handles personal information. It should be reviewed and customised to reflect EDG’s actual business structure, services, third-party providers, cookies, analytics, payment systems, email platform and data-processing activities before publication.